Mobilize Consumer Influencers.
Maximize Social Impact.

Social Media Link helps brands scale their consumer advocacy. Connect with vocal consumers and activate reviews and recommendations across social media that drive awareness and purchase.

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Church & dwight

The Social Media Link team makes program design and setup easy for us to manage with our busy schedules, and their back end reporting provides detailed tracking that has enabled us to learn and improve future programs. My team’s budget continues to be scrutinized and while some marketing programs are being reduced, we’ve staunchly defended our spend with Smiley360 because of the consumer trial and awareness we’ve gained through their broad and influential member base.

Tom's Of Maine

The program through Social Media Link’s Smiley360 platform far exceeded our expectations, clearly driving purchase interest not just among the influencers who received the product, but among those who saw the influencers' posts and tweets about it. Where other vendors like to talk a lot about "social activation" and "buzz generation," the Smiley360 program truly delivers, with clearly quantified benchmarks and results. These guys are pros.”

Press & Resources Our latest news
and resources

Hey Brand Managers: Your 'Community' Doesn't Love You Like Mom DoesThe latest news from Facebook is grim for brands and their online communities. Organic reach is down by at least 49% and is continuing to decrease. That community of fans you've worked so hard to build, that you thought you owned and were able to reach through earned media, is now only reachable through advertising. The reality is, they're not your brand's communities. Those groups, along with their data, behavior and preferences, belong to the social networks. Now is the optimal time for brands to introduce the next stage in the influencer and advocacy ecosystem: brand-owned communities of advocates.Social Recommendations Index [INFOGRAPHIC]Social Media Link conducted a survey of more than 10,000 social media-connected consumers of our Smiley360 community to learn more about the world of consumer recommendations. Download our latest infographic with these key findings that can help your brand understand the motivations and drives behind a consumer’s recommendation and how to tailor your influencer and advocacy marketing to best leverage them. Getting Started with Influencer Marketing [GUIDE]Seventy-four percent of marketers say they will utilize influencer marketing in the next 12 months. Are you one of them? If you're just getting started with influencer marketing or looking to learn more, download our special beginner's guide for this fast-growing marketing practice. Learn industry best practices in planning, execution and measurement and start driving consumer advocacy and word-of-mouth for your brand today. Native Advertising Won't Boost Sales, Influencers Will [Byline from Susan Frech]Ninety-percent of all online publishers say they expect to be featuring so-called native advertising this year. We should take note not only because it's a fresh vehicle for brands to propagate content but because it's another advertising channel to become desensitized to and requires consumers to work to differentiate between what content to trust and not trust. So, where will consumers turn for genuine and authentic content?
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