Mobilize Consumer Influencers.
Maximize Social Impact.

Social Media Link helps brands scale their consumer advocacy. Connect with vocal consumers and activate reviews and recommendations across social media that drive awareness and purchase.

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Church & dwight

The Social Media Link team makes program design and setup easy for us to manage with our busy schedules, and their back end reporting provides detailed tracking that has enabled us to learn and improve future programs. My team’s budget continues to be scrutinized and while some marketing programs are being reduced, we’ve staunchly defended our spend with Smiley360 because of the consumer trial and awareness we’ve gained through their broad and influential member base.

Tom's Of Maine

The program through Social Media Link’s Smiley360 platform far exceeded our expectations, clearly driving purchase interest not just among the influencers who received the product, but among those who saw the influencers' posts and tweets about it. Where other vendors like to talk a lot about "social activation" and "buzz generation," the Smiley360 program truly delivers, with clearly quantified benchmarks and results. These guys are pros.”

Press & Resources Our latest news
and resources

What Can We Learn From The Organic Food Trend?The question becomes, are organic brands able to connect with consumers just because they are healthier? The answer is no. Being healthier is not enough to create a food movement and a trend that is making history. So what is it? Infographic: Consumer Trust in Social Networks Up from Last YearFacebook and Pinterest remain the most trusted social networks for product recommendations and shopping, according to the Social Recommendation Index released today by Social Media Link. But reviews are just as useful to consumers, as long as they are personal and include pros and cons instead of just a number or star rating. If the review comes from someone within a customer’s social network, all the better.Why brands should turn to Facebook ahead of Valentine's DayWith consumers on the hunt for Valentine's Day gifts, brands should make sure their websites and Facebook pages are fun and engaging to drive purchases, a survey says.Three Ways CPG Brands Can Be More Like Lifestyle BrandsIn a meeting last month, the brand manager from a CPG brand at a Fortune 100 company said he did not think his customers would talk eagerly about his brand because it is not a “lifestyle brand.” This is a common concern and hurdle for CPG marketers. The brands they envy are part of the consumer’s everyday life, and, therefore, consumers reference the brands in daily conversations. But how does a seemingly less “talkable” CPG brand reap the benefits that major lifestyle brands enjoy?